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GRASSROOTS CAMPAIGN: SB1698 veto
PROJECT TYPE
Led content strategy in a grassroots campaign that helped veto SB1698
ROLE
Campaign Designer & Copywriter
INDUSTRY
Medical Cannabis & Hemp
The passing of SB1698 would have impacted 10,000+ small businesses, creating a near-monopoly in Florida’s hemp industry.
A cross-corporate team launched a statewide grassroots campaign with strategic messaging across digital and in-store platforms, mobilizing thousands. The effort contributed to Governor DeSantis vetoing the bill in June 2024.
In June 2024, the efforts paid off—Governor DeSantis vetoed SB 1698.
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