EU Business School’s alumni network lacked a cohesive identity, with scattered engagement efforts that didn’t reflect the impact of its global graduates. Alumni Stories 360 was created to unify alumni branding, developing a recognizable sub-brand that shaped how EU connected with its graduates worldwide.

The initiative spanned print, digital, and live programming, including:

_A three-volume book series profiling global alumni and their impact beyond the workplace.
_The Alumni Success Stories speaker series, bringing accomplished graduates back to share expertise with students.
_A blog and content hub, serving as a recruitment tool by showcasing real-world career trajectories.

By 2023, Alumni Stories 360 became the theme of EU Business School’s 50th anniversary, cementing its institutional importance. The program’s success also strengthened EU’s brand position during its acquisition by private equity firm Cinven, as part of Omnes Education’s international portfolio.