Crafted strategic messaging and brand positioning for medical cannabis and CBD brands, ensuring compliance, credibility, and consumer engagement.

_Plants Not Pills – Founded in 2013 under Canada’s MMPR Act, the company positioned itself as a natural alternative to opioids. Expanded to the U.S. (2018) and Europe (UK & EU markets). Provided copywriting for packaging, branding, and marketing materials.

_D.S. & FITZ – A Canadian luxury cannabis brand, emphasizing lifestyle, refinement, and craft-quality cannabis. Developed brand messaging, positioning, and content to highlight its state-of-the-art greenhouse cultivation and premium product line.