Recognizing the need to amplify women’s voices in business, Women in Business Month was created to transform March into a platform for celebrating female leadership and diversity.

With a 70–80% female leadership rate, EU Business School featured high-profile speakers, global events, and content campaigns. Notable events included PepsiCo LatAm’s Paula Santilli and Mónica Bauer, and USA Today’s Joanne Lipman. The campaign drove a 29% rise in inquiries from prospective female students and a 63% surge in alumni social engagement.